A tap on that button connects the user with a live support representative in 15 seconds or less, no matter what time or day of the year it is. It is accessed by a dedicated button found right in the tablet's Quick Settings menu. Mayday is available 24 hours a day, 365 days a year. If it sounds like a virtual version of Apple's vaunted Genius Bar, that's because it kind of is. Called Mayday, the feature is a built-in remote support and instant helpline for every Kindle Fire HDX. Amazon may be trotting out new versions of its Kindle Fire tablets and an updated software platform for them, but its also introducing a unique new feature that's arguably the most interesting part of the whole deal.
